Booth Golf & Leisure Website Design and Development
Booth Golf & Leisure is a premium provider of golf and leisure products and services. Known for its quality, reliability, and attention to customer experience, the business required a website that reflected these values and effectively supported its digital presence. The goal was to modernise the website, streamline user journeys, and increase online engagement.
Our aim was to refresh the online experience, given the change and growth within the business, creating a modern, user-friendly design, in line with audience requirements. This would need review and restructuring of the site and navigation to maximise on lead generation as well as the development of a flexible, modular site framework for easy future content updates.
Website Strategy, Content & Architecture
The strategy was to review the current brand position against competitors and examine key analytics data to provide a thorough way forward and website structure.
The site structure was built around an approved sitemap, incorporating 24 bespoke page designs, including service overviews, event pages, galleries, and contact points. The modular components made it easy to scale or update content without redevelopment.
Design & User Experience
The website was built with a responsive, modular design, featuring around 40 reusable content modules to ensure consistency and adaptability across devices. User journeys were carefully mapped and refined, with streamlined navigation tailored to Booth’s G&L diverse audience, from individual golfers to corporate event organisers, making it easy to find relevant information. Each page was designed with clear calls to action and value-driven messaging to maximise conversions through enquiry forms and contact prompts.
Development & Integration
The project involved modern front-end development to ensure smooth performance and cross-device compatibility. The site was seamlessly integrated into WordPress, offering an intuitive content management system. Additionally, custom contact forms were created to cater to specific user needs, such as golf bookings and event enquiries, enhancing user interaction.
Conclusion
Since launch, Booth Golf & Leisure has seen:
• Enhanced engagement across mobile and desktop platforms
• A notable increase in enquiries via the new contact forms
• Internal efficiency with easier content updates
• Positive feedback on the look, speed, and ease of navigation
The Booth Golf & Leisure website revamp successfully aligned their digital presence with their brand’s high standards. With a responsive, modular design and user-first structure, the new site is now a valuable asset for customer engagement, lead generation, and ongoing business growth.
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