EQ Identity is everything
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Your brand is your business’s identity and is so much more than a logo. People and brand go hand in hand.  

We’ll work with you to understand and define what you stand for and how you can connect to people specifically within the crowded digital space. We’ll help you identify personas, understand who your internal and external audience groups are and what triggers their behaviour. We run workshops with your core audience to make sure they relate, revealing your brand touchpoints and helping you and your customers feel connected.

We make sure we understand your vision and mission and that it’s articulated to your audience through a ‘big idea’ or proposition. We help you to tell your story with purpose and work with you to reveal the point at which real human needs and your own, unique point of difference in the marketplace merge to provide authentic, meaningful experiences.


We tailor your products or services to your business vision, ensuring your brand works on both offline and online. Our services include:

  • Brand audits and perception research
  • Naming and identity creation, including logo/marque, typography and colour
  • Brand development and style guides
  • Tone of voice and messaging direction
  • Strategy and consultancy
  • Vision and audience discovery workshops
  • Company and customer research insight
  • Imagery/photography guidelines
  • Vision and audience discovery workshops
  • Persona development
  • Brand application across digital and print
  • Brand guardianship and customer experience
  • Brand awareness and brand building
  • Art direction

Need the full service or to discuss all things branding?

Say hello using our form, pop in for a coffee and a biscuit or simply call 01204 977 002

Our tried and tested approach ensures that our clients connect with the right audience.
how we work