Environmental and Sustainability Policy

Our Commitment

At Think EQ, we recognise our responsibility to protect the environment and promote sustainable practices throughout our operations. We understand that our agency activities have environmental impacts, and we’re committed to minimising them while supporting our clients in achieving their sustainability goals.
This policy outlines our approach to environmental management and demonstrates our commitment to continuously improving our sustainability performance.

Policy Statement

Think EQ is committed to:

1. Identifying and managing our significant environmental aspects to mitigate their impact
2. Integrating ecological considerations throughout our operations and service delivery
3. Minimising waste and conserving resources through efficient use of materials and energy
4. Preventing pollution and continuously improving our environmental performance
5. Creating a culture of environmental responsibility among our team members
6. Supporting our clients in developing and implementing sustainable marketing practices
7. Complying with all relevant environmental legislation and regulations

Our Approach

Digital-First Strategy

• Prioritising digital marketing channels to minimise physical material production
• Implementing efficient coding and design principles to reduce the energy consumption of digital assets
• Deploying websites and digital assets on hosting platforms powered by renewable energy where possible

Resource Conservation

• Maintaining paperless workflows throughout our operations
• Using energy-efficient equipment and implementing power-saving practices
• Reducing unnecessary waste and maximising recycling opportunities

Sustainable Procurement

• Prioritising suppliers with strong sustainability credentials
• Sourcing materials from sustainable sources when physical materials are necessary
• Encouraging suppliers to minimise packaging and take excess packaging away

Travel and Transport

• Leveraging virtual collaboration tools to minimise unnecessary travel
• Encouraging the use of public transportation and car sharing for essential in-person meetings
• Supporting remote working to reduce commuting emissions

Waste Management

• Implementing the waste hierarchy: reduce, reuse, recycle
• Providing appropriate recycling facilities in our office spaces
• Ensuring proper disposal of electronic waste and hazardous materials
• Aiming to achieve zero waste to landfill across our operations

Carbon Reduction Plan

Think EQ is committed to reducing our carbon footprint and working toward carbon neutrality:

1. We will establish a detailed carbon baseline for our operations by the end of 2025
2. We aim to create a roadmap to achieve carbon neutrality for our operations by 2035
3. We will implement carbon tracking tools to quantify and monitor our environmental impact
4. We will set annual carbon reduction targets and report progress transparently

Implementation and Monitoring

To ensure this policy is effectively implemented, we will:

1. Assign clear responsibilities for environmental management within our team
2. Provide environmental awareness training to all employees
3. Set specific, measurable environmental objectives and targets
4. Regularly review and report on our environmental performance
5. Continuously improve our environmental management system

Knowledge Sharing and External Engagement

We’re committed to sharing our environmental journey:

1. Developing and sharing best practices for environmentally responsible digital marketing
2. Expanding our knowledge-sharing to include sustainability workshops for businesses
3. Supporting clients in reducing the environmental impact of their marketing activities
4. Participating in industry initiatives to promote sustainability in the creative and digital sectors

Policy Review

This Environmental and Sustainability Policy shall be reviewed annually to ensure its continuing suitability, adequacy, and effectiveness.

Last reviewed: Feb 2025
Following review: Feb 2026

Drshna Vara
CEO
Think EQ