What is digital marketing?

At its core, digital marketing is about getting the right message to the right people online and convincing them to take action, whether that’s buying products and services, signing up for mailing lists, following your social channels, or engaging with your brand to build authentic connections with audiences.

So, if you want to make an impact with digital marketing, you need to start by defining your goals. So, what do you want to do? This could include selling products or services, generating more leads through your website, driving traffic to your website, building a connected community or growing brand awareness.

Next, define your audience – who are they? What do they want? Where do they spend their time online? What are their pain points, and what solutions are they looking for? Build a detailed audience profile to help shape content that will appeal directly to them!

Once you’ve identified your goals and audience type, you’ll be able to identify the best channels to influence consumers.

Understanding the digital marketing mix

• SEO (Search Engine Optimisation): Great for helping you rank on Google to generate organic traffic to your website
• Organic Social Media: Perfect for building brand awareness and engaging your audience. Platforms include Instagram, Facebook, Snapchat, TikTok and LinkedIn.
• Paid social media: Boost content to engaged users or promote your business off-feed to boost awareness and aid brand discovery.
• PPC Advertising: An effective way to capture customers with an intent to purchase or engage in a service through Google advertising. It drives immediate traffic and helps you gain valuable data from search.
• Content Marketing: Improve website and brand relevance through blogs, website content, video content and digital PR to educate/entertain and build trust.
• Email Marketing: A great way to nurture leads and retain customers with ongoing promotions.
• Influencer/affiliate marketing: Grow your audience and build credibility and trust by partnering with individuals and brands that your customers already have a relationship with.

Build your digital strategy

Now that you know where your customers are, you can start building a content marketing plan that will help you deliver across all of your channels. Don’t know how to do this? We can help you.

Track results

This is where digital beats traditional marketing. You can measure everything:

• Clicks
• Impressions
• Conversions
• ROI
• Bounce rate
• Cost per acquisition
• Channel uplift (followers)
• Engagements (likes, comments, saves, shares, views)

Refine your strategy

Improve results by using data to inform the evolution of your strategy:

• Double down on what’s working
• Explore what’s not working and why to either refine or stop the activity
• Continuously test and learn to improve over time

Marketing is an investment – give it time, space and make it a priority

Unless you invest time, energy, and resources into your marketing efforts, your business will struggle to grow. Marketing is an investment, and if you want to stand out, you need to nurture your channels and show your customers that you are relevant and worth investing in.

If you want to develop a digital marketing strategy that will work for your business, Think EQ can help you get started. Let’s chat.