At EQ, we have a pretty good team of experienced web designers that make us feel pretty confident about giving you our 5 essentials of web design!
Each one of these fundamentals contributes in their own way to the overall user experience. By following these web design do’s and don’ts, your website will not only look more professional but also convert your new visitors into paying customers. Trust us, we’ve tried, tested and succeeded. With all of this in mind, let’s get straight to it!
Too many colours, too many flashing buttons, and too many animations will distract from the reason people are coming to your website. We have all heard the saying “less is more” – and we agree!
Don’t think this means we’re boring! Oh no, we hate boring! The team here at EQ all love a wow factor – something impressive which or an unexpected feature can make your site unique, but there’s a fine line between the two. If you’re going to be experimental with flashy features then they need to compliment your website and be relevant to your brand.
Being unique or quirky can help you to stand apart from competitors, but it can also be damaging if it’s not done well. Remember! It’s all about the user experience. Adding in too many flashy features are not only distracting, but can slow down your site and even worse… people will be quick to leave.
We touched on content at the very start of this blog. However, too much content is just as bad as no content at all. We might be awesome at our jobs here at EQ but we are also consumers too, and we aren’t denying that as consumers we can be lazy!
We all want the quickest easiest experience, we want to know the answer to what we are looking for straight away. So, huge chunks of detailed text on your website? Yuk! Save it for your blog. Because, quite simply to put it bluntly – we just can’t be bothered to read it!
Having a blog allows you to show off who you are, what your company enjoys talking about, create content that signifies what your brand is about and connects with your audience. Having a creative writing style is what will set you apart from the competition here too. It’s your company’s space to be able to show a less serious side to the business, so have fun with it!
If you’re reading this blog and you already design websites, you know that making your designs useful and enjoyable is a top priority. However, even with the best web design software at your fingertips, it can be an overwhelming task for anyone.
So if you’re feeling overwhelmed, then leave it to us!
Find out more about how we work and get in touch with us today to get the ball rolling.