A.D. work brilliantly with brands who truly want to make an impact with creative branded merchandise. They approached us because their old brand didn’t represent who they are today, and where they see themselves in the future.
At first, A.D. approached us about rebranding and creating a website. As we got to know the team, we spotted a chance to help them stand out since there wasn't a clear positioning or point of differentiation - our goal was to give them the tools, confidence and brand ownership so they could easily define themselves.
Our team interviewed key people who interact with customers, did customer questionnaires, and talked to suppliers. It turned out that the team, suppliers, and staff agreed on three emotional selling points: real solutions over just branded products, honest relationships with clients, and caring about the environment - so, although it was a blank canvas, it wasn't a fresh start.
The insights we gained during this process gave us the building blocks to create a brand that spoke their truth in a language that appealed to its audience.
The emotional selling points became the focus of the Big Idea - ‘Creative Connection’, and led to the new brand strapline: Branded Solutions. The goal was to create a strong brand personality while being flexible and easy to implement across multiple touchpoints. An evolved brand that celebrates people! Deliverables included a brand core, persona, and name - taking the merchandise out of the name and positioning them like an agency instead of a promotional products company.
Our team created an impactful brand identity for Team A.D, which aligns with its values and makes it stand out. We worked with the in-house design team to make sure the whole suite of brand assets was streamlined, simple and straight-to-the-point.
In addition to creating the colour palette and logo, we did a photoshoot to create a suite of images that encompass the brand, including people shots and case studies, making sure the evolved brand was appealing to consumers and suppliers alike.
A.D.’s existing website didn't reflect who they were or tell their story well. The site we designed aligned with personas and kept users engaged without sacrificing what matters to them emotionally. They've got a new website that focuses on solving key user problems, showcasing what they do, and aligning with their brand.
Phase one was about getting the brand noticed online. We also wanted to get more traffic based on intent. We did keyword research to see what people are searching for and to inform our SEO strategy. Our digital marketing strategy was developed around emotional selling points, relatable truths, and brand perception objectives. Our campaign was powered by employee advocacy and solid content. The brand is all about the people, after all!
As part of the project, we embedded ourselves at the heart of the A.D. team.
It was more than ticking off a list of deliverables. We were on hand to guide them through every brand touchpoint; from renaming the company, logo creation, identity systems, marketing messages all the way through to the design and development of their brand new website - and the ongoing strategy to get the right people seeing it.
It truly is a creative connection. Go on, have a look.