Omni RMS Website Strategy, Design and Development
Omni RMS is a leading provider of talent acquisition products and services. Since 1997, they have been transforming how organisations recruit across the UK, growing to become a multi-award-winning organisation with over 200 staff members.
They approached the team at ThinkEQ, requiring a corporate website overhaul to enhance its brand, engage its target audience, and outperform the competition.
Overcoming an outdated online presence
Omni's original website had an outdated design that didn't convey its expertise and value proposition. The user experience wasn't great, and messaging about Omni's unique selling proposition wasn't clear. Technical issues affected site speed and security, as well as low SEO performance and lead generation.
Leveraging Omni's consultancy approach
The results of an in-depth stakeholder workshop and audience research revealed Omni's target audience resonates with its consultancy-first approach and differentiates them from the competition.
A clear information architecture and user-friendly content proved crucial for visitors to navigate complex service offerings.
With four key pillars in mind, ThinkEQ developed a comprehensive website redesign strategy.
Crafting a compelling brand message and website experience
The first step in branding and messaging was creating clear messaging that communicated Omni's expertise, flexibility, differentiation and evolved value proposition.
A second pillar focused on information architecture and navigation, simplifying and optimising the site structure based on user journeys and business goals and creating intuitive navigation
Lead generation and optimisation
Lead generation and optimisation
Our third pillar was performance and conversion optimisation, streamlining technical SEO, content layout, and site speed and security.
Working with Omni's marketing team, we ensured their content strategy could be brought to life - highlighting services and expertise, alongside a knowledge hub for lead generation.
The ThinkEQ tech team created a custom modular WordPress theme for content management ease, which integrates with Pipedrive CRM, Google Analytics 4, and Tag Manager for efficient lead management.
A modern digital platform built for growth
The new Omni website is primed to deliver faster page load times, improved experience, and a more robust technical foundation for future growth and optimisation. Its new digital presence will help enhance brand perception among target audiences, improve user engagement, and increase conversion rates for lead generation forms and content downloads, aligning with business goals to drive measurable results.
Our tried and tested approach ensures that our clients connect with the right audience.
how we work