ADHD & Autism Clinics Website
We launched a brand new website in September 2025 for an ADHD & Autism Clinics, a private provider offering online assessments for adults with ADHD and autism. The client plans to expand and become an NHS provider through the Right to Choose initiative.
An Evolving Brief
The brief underwent four major iterations, starting as an ADHD services website, evolving into two separate websites, then consolidating into a combined platform, and finally expanding to include training services for professionals. Each strategic pivot meant reassessing, and often redoing, work we'd already completed.
The information architecture we'd designed for a single-service website required comprehensive restructuring. User journeys needed to be adapted for people who were uncertain about which condition they might have. The brand identity needed rebalancing to give equal weight to both services, and our SEO approach had to expand from autism-focused keywords to coverage of both services.
Research and Discovery
We analysed over 50 autism service providers before expanding our research to include the ADHD competitive landscape. Our most significant finding came from clinical research that ADHD and autism frequently co-occur. Whilst there were fewer searches for combined assessments, competition in this space was minimal.
To write the content and explain the assessment processes effectively, we needed to have an understanding of both conditions. We immersed ourselves in learning about ADHD and autism diagnostics, such as how assessments work, what distinguishes each condition, and what makes combined assessments valuable.
Strategic Approach
The website needed to serve four distinct user types: adults seeking an ADHD assessment, those seeking an autism assessment, individuals exploring combined condition diagnosis, and healthcare professionals pursuing training opportunities.
We organised the site into three tiers. High-conversion pages formed the primary layer covering the services and homepage.
Education and trust-building content fell into the second tier, with support resources through blog content and FAQs.
The premium combined service needed a clear value justification. We positioned it around three key benefits: savings compared to two separate assessments, a faster timeline, and an integrated diagnostic understanding.
We built the platform on WordPress, utilising custom development. The Semble booking system integrates with the client's existing systems through iframes for a seamless user experience.
We also provided recommendations for ongoing content and blogs.
Brand Development and User Experience Design
We created a flexible logo system that works independently for ADHD services, autism services, and as a combined lockup for the full offering. The brand identity strikes a balance between clinical professionalism and accessibility considerations, which are crucial for neurodivergent users.
Our design priorities included readability and defined visual hierarchy throughout the site.
Healthcare decision-making rarely follows a linear path, especially when individuals are uncertain about their diagnosis. We designed user journeys that acknowledge this uncertainty whilst supporting informed discovery.
The primary ADHD journey typically begins with free screening tools or educational content. We integrated strategic cross-promotion at key decision points. People seeking a combined condition assessment usually arrive with a more apparent intent, so their journey emphasises our expertise in dual diagnosis.
A Strong Content Basis for Launch
Our deliverables included market analysis, six strategic blog posts, service page content, Wider website content, and FAQs.
Cross-promotion was woven naturally throughout the content. ADHD pages reference autism where clinically relevant, and autism content acknowledges the overlap with ADHD where appropriate. Individual service pages present the combined option with transparent cost comparisons.
Strategic recommendations were provided to aid the client in completing videos as an alternative means of gathering information for the user.
Managing Scope Changes
Managing four pivots within one project required careful navigation. When the brief evolved from two separate websites to one combined platform, we assessed what completed work could be salvaged.
The design work required the most extensive revision, as the original designs were autism-specific in their messaging, imagery, and navigation. Therefore, the scope change essentially meant starting from scratch.
Our SEO and content work proved more salvageable. However, we still needed to conduct an ADHD market analysis, restructure content for balanced representation, and rebuild the technical architecture for dual-service optimisation.
We continue to work with ADHD and Autism Clinics as this new business grows and develops.
Our tried and tested approach ensures that our clients connect with the right audience.
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