What do we think?

Importance of load times…

24 November, 2021

What is website load time?

In simple terms, it’s how fast all content on a web page loads.

Load time refers to how long it takes for a website, or web page, to fully load and appear on the screen. This includes all content on the page, including text, images and videos.

As we know, technology is continually developing. With so many sites at their fingertips, today’s online users don’t have to suffer slow websites. If one of your pages doesn’t appear lightning-fast, chances are your customer will get fed up and leave.

Google revealed that as much as 53 percent of users are likely to abandon a mobile site if it takes longer than three seconds to load.

Avoiding a negative Image

Reputation is everything, and it’s what will keep your clients coming back. One of the most damaging aspects of having a slow-loading website is the long-term effect on your company’s image.

As indicated above, users are unlikely to take the time to engage with your site if it is taking a long time to load. What’s worse, this experience lingers. Therefore, even if you realise the importance of rectifying your site’s slow-loading time and fix it, you would have an uphill task attracting visitors.

Load times and SEO

Page load time is a ranking factor, so it is an essential metric for most SEO experts.

If your website loads in 5 seconds, it is faster than 25% of sites on the internet. A site that loads in 2.9 seconds is faster than 50% of the websites in the webspace. A site that loads in 0.8 seconds is faster than 90% of the websites on the web.

Just a point-second delay can negatively impact the traffic of a website, and a three-second delay results in website traffic dropping to 7.9%!

The assumption that users have is “if it’s fast, then it must be professional”. But as humans, we often link a slow website to a lack of credibility, which may hurt your brand in the long run.

A fast page load time is essential for a website and an important component of user experience

If you’re sick of waiting for your website to load, our agency is here to sort that for you, drop us a message!

Caitlin Tanham

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   Jordan Fairhurst 
 19/03/2025
 
 
 Trustindex verifies that the original source of the review is Google. Had the pleasure of working with Think EQ on a few occasions and they're amazing and easy to work with.

The team are all really friendly and fantastic in bringing ideas to life. Whether they be existing ideas or brand new concepts, their creativity is brilliant.

They're a breeze to work with as they have great communications and time management, meaning we could meet various tight deadlines.

They ensure the best service possible for their clients and will definitely will be working with them again in the future.
  
 
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   Toby Wilman 
 11/03/2025
 
 
 Trustindex verifies that the original source of the review is Google. The team at ThinkEQ have been awesome, right from our first meeting through to the continued work we're doing together to evolve and improve our brand.

We started off with a full brand update and website build, and we were so impressed by the team and the outcome that every time we've needed extra support the team are and will always be our first port of call.

If you're considering working with the ThinkEQ team, I can't recommend them enough, they are all super nice people, uber professional and incredible at what they do.
  
 
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   Tim Smith 
 05/03/2025
 
 
 Trustindex verifies that the original source of the review is Google. We (Kalibrate) have worked with ThinkEQ for a few years and the team have always been super responsive in support and proactive in finding opportunities for us to optimize our site. Thanks to Drshna, Rich, and Andy.
  
 
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   Jonny Mantel 
 28/02/2025
 
 
 Trustindex verifies that the original source of the review is Google. We had the pleasure of working with Think EQ, and we are really impressed with the results.
From the start they really took the time to listen and understand our requirements and turned that into our site. They have continued to help us develop other ideas where required.
Communication is always really great throughout all the projects we have had and I would highly recommend them.
  
 
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   K 180 
 26/02/2025
 
 
 Trustindex verifies that the original source of the review is Google. I can’t recommend ThinkEQ enough! They did an amazing job refreshing my WooCommerce site—it looks so much better and we regularly get positive feedback about it. Rupa, Rich and Andy really took the time to understand what I needed, and their attention to detail was spot on. They kept me updated every step of the way, and nothing was too much trouble. The whole process was smooth, stress-free, and honestly a pleasure. If you need a website refresh, these are the people to go to.
  
 
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   Fireproof Fire Engineering 
 26/02/2025
 
 
 Trustindex verifies that the original source of the review is Google. Really happy with the outcomes of the website project we took on with them. Highly recommended. Great to work with and will definitely think to put more work their way.
  
 
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   jaya verma 
 24/06/2024
 
 
 Trustindex verifies that the original source of the review is Google. Drshna has guided us through the process of developing our website to a high standard. I have found her to be approachable, friendly and accessible. She provides guidance that is tailored to our service and specific audience.
  
 
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   Oli Grandidge 
 13/06/2024
 
 
 Trustindex verifies that the original source of the review is Google. Thank you for providing us with a reliable and efficient service.
  
 
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 10/06/2024
 
 
 Trustindex verifies that the original source of the review is Google. Professional but friendly, they have built a great high performing website for us. We get monthly performance reports and any questions we have are promptly answered. Thanks.
  
 
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   Prash Ladva 
 03/06/2024
 
 
 Trustindex verifies that the original source of the review is Google. An organisation that treats you like family; putting people before profits.
Working with the team at ThinkEQ has been the single best decision for our business. Their support and expertise goes beyond the scope of web and app development, as the team are always on hand to help sound board any ideas, connect you to individuals in their network, and be part of the entreprenerial rollercoaster with you.
They completely understand the founders' journey, and are on-hand when things go wrong! Whether it is product development, design, strategy, marketing or proof of concept to implementation - look no further.

What do we think?

Importance of load times…

What is website load time?

Avoiding a negative Image

Load times and SEO

A fast page load time is essential for a website and an important component of user experience

If you’re sick of waiting for your website to load, our agency is here to sort that for you, drop us a message!

Caitlin Tanham

We are
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