Tech Returners
Tech Returners, a business co-founded by Beckie Taylor and James Heggs, aims to transform the tech industry by empowering individuals, particularly women, to re-enter the workforce. They enlisted our team’s help to revamp their brand identity and websites.
The problem
As Tech Returners expanded its partnerships and product offerings, its brand messaging needed a boost, and its websites required more scalability and user-centricity. They found engaging diverse audiences and conveying their value proposition challenging without a clear brand strategy. The unexpected acquisition by Northcoders Group during the project added another layer of complexity around alignment with the new corporate identity while preserving Tech Returners' essence.
Unlocking Tech Returners
We embarked on several crucial phases to breathe new life into Tech Returners' brand identity and website. Our journey began with immersive workshops with the team and key stakeholders to uncover the heart of Tech Returners. Through these sessions, we gained profound insights into their core values, mission, and target audience. Extensive market research further highlighted opportunities and challenges in the tech industry, laying the foundation for our strategic approach.
Crafting a visionary brand strategy
Drawing from the insights from the discovery phase, we crafted a comprehensive brand strategy tailored to Tech Returners' unique identity. This involved articulating their distinct value proposition and differentiators. We defined their core messaging, visual identity, and brand positioning to resonate seamlessly with their overarching objectives.
Inspiring brand assets
Going beyond conceptualisation, we curated a vibrant suite of brand assets and marketing collateral. These materials were thoughtfully designed to reflect Tech Returners' diverse programs and initiatives, aiming to captivate and inspire their target audience across digital and print mediums. Every aspect, from logo design to colour palettes, typography, and brand guidelines, was infused with Tech Returners' essence and aspirations.
User journeys with meaning
Our strategy was developed using insights gained from the discovery phase, delivering a seamless and intuitive user experience. Leveraging modular design principles ensured scalability and adaptability to accommodate their evolving needs.
The resounding impact of collaboration
The whole process was a collaborative effort. We engaged the team at key milestones for their input and ideas, and our efforts culminated with the successful launch of Tech Returners' revamped website in July 2023, marking a pivotal milestone in their journey.
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