Brand Development

Your brand is your business’s identity and is so much more than a logo. People and brand go hand in hand.

Think EQ is a leading branding agency and we help businesses define their point of difference and stand out in competitive spaces.

Whether you want a complete brand identity makeover or want to reposition your brand strategy as you grow, our creative branding team will support you every step of the way.

We’ll work with you to define what you stand for and help you identify personas to better understand your internal and external audience groups to define triggers and behaviours. We’ll also run workshops with your core audience to reveal important brand touchpoints to help you and your customers build better connections.

We make sure we understand your vision and mission and that it’s articulated to your audience through a ‘big idea’ or proposition. We help you to tell your story with purpose and work with you to reveal the point at which real human needs and your own, unique point of difference in the marketplace merge to provide authentic, meaningful experiences.

We tailor your products or services to your business vision, ensuring your brand works on both offline and online. Our services include:

• Brand audits and perception research
• Naming and identity creation, including logo/marque, typography and colour
• Brand development and style guides
• Tone of voice and messaging direction
• Strategy and consultancy
• Vision and audience discovery workshops
• Company and customer research insight
• Imagery/photography guidelines
• Vision and audience discovery workshops
• Persona development
• Brand application across digital and print
• Brand guardianship and customer experience
• Brand awareness and brand building
• Art direction