Backhouse Jones
Backhouse Jones is far from a typical legal transport specialist. When they approached us to help them bring their unique brand online, we couldn’t wait to start with the team.
Brief
As the number one legal specialist in logistics and transport, Backhouse Jones use their industry-specific expertise to provide a bespoke service; offering 24 hour legal cover for a fixed annual fee. They're a reliable pair of hands because they share the risk. All that means a stress-free, expert service that exceeds expectations.
As an appealing, impactful brand that genuinely speaks to their customers, they needed something distinctive to take their brand online.
The previous site didn't do any of that and only worked for desktop users. We had an exciting project on our hands.
Approach
We researched and understood the current market landscape to help tap into opportunities, and used data driven insights to help us produce the best experience for various target audience groups.
We ironed out user journeys by using visual story maps, and brought the brand character online through colour, interaction, imagery and tone of voice to connect with their customers with online technology.
Delivery
The online experience now delivers a unique experience which is certainly different to your typical solicitor website!
But the launch of the new site was just the start of the journey with the team at Backhouse Jones. We also delivered additional integrations such as an event booking system to help automate internal processes, and allow users to book onto courses and seminars quickly and easily.
Backhouse Jones are continuously innovating and shaping the future of legal advice, and we continue to help them advance their service offering for their clients.
"We engaged EQ 18-months ago to assist in the development of our new site which needed to have an overall look of professionalism yet exuding a modern and innovative approach to the marketing of legal services. We have not be left disappointed. We continue to work with EQ on a weekly basis, discussing different stages of our web project and the team at EQ have almost become an extended arm of our current marketing team. They are very adaptable to our requests and have presented us with a site that feels rather awesome. Thanks EQ!"
Chloe West
Results
The new website continues work hard for Backhouse Jones.
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43%
Year on year engagement
Our tried and tested approach ensures that our clients connect with the right audience.
how we work