WorkSavi Marketing
An innovative software company founded in 2020, WorkSavi provides project management solutions tailored to meet the needs of project managers. While initially successful with clients in real estate, retail, construction, and education, WorkSavi needed help to establish itself as a well-known brand and achieve anticipated growth.
The problem
WorkSavi encountered several obstacles. WorkSavi's visibility within the market was further impacted by a competitive landscape that presented strong competitors, posing a threat to WorkSavi's market share.
An overhaul of the marketing strategy
Our comprehensive strategy included a deep analysis of the company and the market, customer journey mapping, and a competitive assessment.
Buyer personas were developed based on roles, pain points, and values to better understand and target their audience.
A pathway to prominence
To amplify brand visibility, ThinkEQ developed a comprehensive 12-month marketing plan for rollout.
A strategy of lead nurturing communications was also implemented to convert demo requests into trials.
We conducted SEO audits and UX assessments to evaluate and optimise WorkSavi's online presence.
The goal of the strategy is to establish WorkSavi as the most agile project management tool available.
We continue collaborating with the team by developing an organic social media strategy for sustained engagement. This includes creating and managing social media calendars and visual assets for various content types. Additionally, we provide ongoing management of social channels to ensure consistent brand messaging.
Simultaneously, we're crafting a website strategy and optimising content for enhanced online presence.
Strengthening competitive positioning
We've only just started!
Matt Cayton, WorkSavi Founder and CEO says: WorkSavi launched in 2020, and after two years of incredible growth creating intuitive SaaS PPM software for some big-named brands, we knew it was time to invest in our wider marketing strategy.
Whilst we had invested in branding, we didn’t have the time or headspace to focus on marketing that was going to drive our business forward and, most importantly, help us create our point of difference in a highly competitive market.
ThinkEQ has transformed our vision for the future. Through a series of insightful and invaluable brand development workshops, they have shaped a strategic direction that provides focus, clarity and direction for all digital channels, including web, social and content marketing. They are a genuine extension of our team, and we appreciate their honest and open approach to doing what’s right for us.
Our tried and tested approach ensures that our clients connect with the right audience.
how we work