Genr8 Developments Brand and Website
Genr8 Developments takes pride in breathing life back into towns and cities. Their projects, rooted in heritage and history, resonate with communities, investors, and local authorities alike. But there was a disparity.
The problem
While Genr8's practical developments shone through, their original website missed the mark. It lacked the personality, values, and ambition that define Genr8's identity. The need was clear—to reflect who Genr8 truly is, what they stand for, their achievements, and the impact they make.
Standing out in a crowded arena
In a market saturated with similar messaging, Genr8 needed to stand apart. We strategically positioned them, developing a brand promise and perception that showcased their distinctiveness. It was about crafting a narrative. We delved into Genr8's purpose, vision, mission, and personality, translating these unique elements into a revamped website that told their story authentically.
Beyond aesthetics for impact
A clear visual language was crafted for accessibility. The goal? To resonate not just with the audience but to amplify Genr8's impact in a highly competitive market.
The new website doesn’t just showcase projects; it showcases personality and authenticity. Analysing diverse audiences—Local Authorities, Investors, Contractors, and Development partners—we mapped user journeys for an optimised information hierarchy and SEO prowess. GA4 and Google Tag Manager were implemented to track leads effectively.
And so it continues
We continue to work with Genr8 to optimise the user experience through research, data and true collaboration.
Tiffany Chevis, Head of Marketing at Genr8 says: ‘I've worked with the ThinkEQ team for many years. They feel like an extension of the in-house team, bringing a real creative yet thoughtful approach to every challenge’.
Our tried and tested approach ensures that our clients connect with the right audience.
how we work